NPPSI Services
What is a gift card or loyalty card?
Electronic Gift Cards (EGC) replace paper gift certificates and offer merchants the ability to pre-sell goods or services to be used as gifts, incentives, etc.
Electronic loyalty programs provide for the tracking and rewarding of a merchant’s frequent customers.
Who benefits from accepting gift cards or loyalty cards?
Merchants selling tangible goods or services with average tickets between $5 and $500 wanting to increase their revenue
Why use gift or loyalty cards?
EGC is a strong branding benefit and a low-cost marketing tool
Increases customer frequency and spending
Attracts new customers
Loyalty programs increase customer satisfaction, customer frequency and retention.
- Gift Cards
"Gift card and loyalty programs are a great tool for increasing customer loyalty"
